Resource for Business Writers, Copywriters, & Owners
The Page-Turner Mission is a web-based resource for business writers, copywriters, small business owners, and anyone else who needs to create content to promote their own business or their clients’ businesses. We have a blog that’s focused on providing inspirational and how-to content about how to generate all types of content—from ads to videos to websites to social media. People who visit our site can also sign up for our newsletter—which provides a weekly listing of what we consider to be the best articles, videos, podcasts, etc. out there about producing amazing content. And, we’re producing online courses and a podcast dedicated to teaching anyone and everyone how to be a “page-turner” publisher of content in the 21st century.
About the Founder
Michele Lashley brings a unique skill set to the creative and teaching process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.
Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech, education, travel, banking, legal and pharmaceutical industries
Michele’s educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an adjunct instructor at the university level, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising.
Michele is absolutely committed to providing a meaningful and actionable learning experience to those who use The Page-Turner Mission as a resource. She believes in their ability to do great things and looks forward to walking along with them during the journey.
Michele Lashley, Owner
The Page-Turner Mission